It’s no secret that the post-holiday season is hard for businesses. Black Friday is usually followed by many red Fridays. But this isn’t the case for all businesses. As you know, the onset of the internet and particularly websites like Amazon.com have made it difficult for local businesses to stay on the competitive edge when it comes to retail prices. The main advantage they have is they are local and have a storefront which more often than not is the key reason people make impulse purchases – something Amazon cannot provide.
Impulse Buyers and Seasonal Web Traffic
When the impulse buyers who patronize local businesses during the holidays go back to their normal shopping routine, they end up doing a lot more searches online for the products they wish to purchase. This contrasts greatly the holiday season when the buying frenzy ends. Businesses that remain competitive during the rest of the year are savvy enough to realize that they must do everything they can to get in front of their prospective buyers at the time of the search to capture an internet impulse buy, or a “buyer in heat.” So what are the options businesses have in order to capitalize on new opportunities? Many see it as futile to try improving their web presence because of the large box stores who pay for ads to be on top of Google. To their disadvantage, they have already acquiesced to the very thing they have come to loathe, the internet giants. What most of these would-be local giants don’t realize is that most people would actually prefer to buy locally, especially if it means having their product in-hand the same day. So what are the options?
Business Loans for Internet Marketing
Several businesses over the last twelve months have hired a San Diego search engine optimization agency to put them in front of new customers. When an investment like this is made, they attract a different persona than traditional ads do. Visitors to a website from Google give the user a sense that he’s made a great discovery by himself and he takes ownership of his search. And smart businesses know that this is where conversions happen. Making the digital connection these days is as important as a good handshake used to be twenty five years ago. An investment like this has important implications.
1) Increases revenue
2) Beats the box store competition and other competitors
3) Increases goodwill in the local marketplace
4) Pays for itself quickly several times over
5) Generates a platform that lasts far beyond the spend it takes to create it
When is it time to Take Out a Business Loan
It’s time to take out a loan for business or get a grant only under certain circumstances. If you’re taking out a loan to cover general expenses after a hard time, this is not considered a good loan because you’re probably already in debt, and now you’re compiling it. It’s a good time to take out a loan, however, if you have plans for growth and you’re committed to them. This is usually the case that loan officers look for when deciding to approve or deny an application. It’s a good time also when you have outgrown your current facility or need to make additional hires. This means that you will be able to capitalize on the investment much farther than just to keep the doors open. Businesses that are forward thinking stay in the game and ultimately win. And with an attitude like that turned towards internet marketing, there is no competition that could beat you!